The official website is a part of that digital strategy as well, with all of our plataforms and profiles disseminating exclusive content, making of, interview with the cast, and video on demand. Our Facebook page came from scratch and became a phenomenon as well, now with 3 million fans.

We live tweeted the show during it's almost 180 chapters, always engaging with fans. We created special events to raise engagement in other ocasions, such as the hashtags for Yunet, our villain, and the Plagues, cited above: Summarizing, we had special strategies for key events, such as the #MarVermelho (Red Sea) strategy, which was the big climax of the story and occasions such as the downfall of the major villain, Yunet, with hashtags and gameplans that designed it to go viral, or the ten plagues, that ran for almost a month. Than came in our digital strategy, that managed to achieve very daring goals. First of all, we had the cast supporting us all along, tweeting during the airing (of all the 176 episodes) and keeping the hashtag onscreen for all of them, calling fans to action on Instagram and Facebook - and that interactivity was crucial for the product to be a success.

Os Dez Mandamentos ran through March to November 2015. Could Os Dez Mandamentos become a social media avalanche, such it was becoming on TV - even it being a biblical production, (teorically) with less appeal amongst younger audiences and social media platforms? We managed to reach that goal. Our goal was to build a digital strategy to boost even more that phenomenon, with an edgy gameplan. It was the most impactant TV show, that made Rede Record, the 2nd biggest TV channel, beat the leading broadcaster and rose to become the most popular show during our prime time. It was, basically, a soap opera of almost 180 chapters that ran during almost the whole year, about Moses and his saga, from the beggining to the scape of Egypt. Os Dez Mandamentos (The Ten Commandments) was the biggest TV phenomenon in Brazil this year.

Capítulo da novela os dez mandamentos